STRATEGY

These articles provide useful information from our digital media and marketing blog on strategy, and how best to implement digital media marketing. We focus our discussions on copy, graphics or interactive elements, with direct, actionable items you can implement right away. Topics span everything from web design to social media to video production, so you can get a broad overview of what you, or your business, might need.

New Year’s Resolutions for Business Marketing – Keep your Motivation

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Photo courtesy of mt 23(CC ShareALike) Most people make the same list of New Year’s […]

What can hotels do to lower the abandonment rate? (infographic)

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What is the percent of people that contribute to hotel abandonment? 75% of people abandon […]

Video: The Extra Member Of Your PR Team (Infographic)

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Video and PR is not a pairing you typically hear a lot about. It is, […]

Business Video: What Are Your Next Steps?

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We can talk about the value a business video can bring your company until we’re […]

Ch-Ch-Ch-Changes – Rebranding Checklist

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Rebranding is the strategic process of changing certain aspects of a company with the intention […]

Video Marketing: The Key Element for Creating a Classic

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Every so often, a movie comes out that is so knocks-your-socks-off amazing visually that you […]

Who Are You? – Knowing Your Brand And Sticking To It

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WHO ARE YOU? If you can’t answer this question about your business in the first […]

Anticipation Advertising: Commercial and Video Engagement

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Cliffhangers; they’re the worst enemy for fans of Scandal and Breaking Bad. The words “to […]

Three Ways Video Marketing Helps Us (in the Event-Planning World) & Can Help You, Too!

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Three Ways Video Marketing Helps Us (in the Event-Planning World) & Can Help You, Too! […]

Top 10 Companies Utilizing Digital Marketing The Best

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Everyone has their favorite commercials whether they’re special editions aired during the Super Bowl or […]

Importance Of An Engaging Story For Your Video!

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We’re all editors, at heart.   Think about your commute this morning. Narrate for someone, […]

Saying A Lot With Very Little: The Importance of Simplicity and Its Complications

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“If theatre acting is an operation with a scalpel, movie acting is an operation with […]

The Importance of Video For Business

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The Importance of Video For Business