Traffic Lead Generation and Connecting To Your Target Market w/Dave Gerhardt

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Learn more about Tech In Boston, the representation of Boston Entrepreneurialism, traffic/lead generation, and some fantastic marketing words of wisdom!

The Top 20 Facts You Need To Know About Digital Media & Marketing

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We absorb about 36 GB of information daily. That’s more than most smartphone data plans! What’s the future of digital media look like? Here’s a short list.

Branch-Out guest David Pakman on Starting Your Venture

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Branch-Out Podcast presents David Pakman, Host & Executive Producer of “The David Pakman Show”. Read the full transcript or listen to the audio.

Branch-Out guest Kaite Rosa on Facing Failures

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Branch-Out Podcast presents Kaite Rosa, Director of Content & Marketing at VentureFizz. Read the full transcript or listen to the audio.

How Brands Evolved

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Change is inevitable. How do changes affect your branding?

Breaking The Mirror: How to Write Character Voices To Not Reflect Your Own

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A guide to script writing for your next film or video production project, with a focus on writing distinct character voices.

Creating your eBook and Market Engagement

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What is an eBook? An eBook is, very obviously, a version of a printed book […]

Using Google AMP And Facebook Instant Articles To Improve Mobile Marketing

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Both Google AMP and Facebook Instant Articles are pushing ahead to improve mobile browsing. Though […]

What is Digital Media And How You Can Benefit

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DIGITAL MEDIA: THE WHAT We come across the term digital media frequently in this new […]

Trust: Psychology Insights To Improve Your Marketing

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“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s […]

Branding Your YouTube Channel: What More You Need To Know

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You’ve got the basics of your YouTube channel setup down – now learn advanced tips and tricks to successfully brand your YouTube channel! Part 2 of 2.

Branding Your YouTube Channel: What You Need To Know

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Before you even thinking about posting your first video to YouTube, it is important that your channel page best represents what want it to represent. It doesn’t matter whether you are an actor, restaurant, hotel, medical device company or non-profit: you have 10 seconds to impress. Part 1 of 2.

Digital Video Marketing – 5 Ways a Restaurant Can Benefit From a Culture Video

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In Groundwork (Episode 2), we talked about storytelling elements and the different types of videos […]

Content Marketing for Pharma Companies

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Photo courtesy of tdlucas5000(CC Attribution) Pharmaceutical companies, like all other industries, have to recognize the […]

Brand Marketing and Video Production – The Seven Basic Plots of Storytelling

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Photo courtesy of Photocapy(CC ShareALike) What do Shakespeare, Steinbeck, and Spielberg have in common? Well, […]

New Year’s Resolutions for Business Marketing – Keep your Motivation

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Photo courtesy of mt 23(CC ShareALike) Most people make the same list of New Year’s […]

What can hotels do to lower the abandonment rate? (infographic)

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What is the percent of people that contribute to hotel abandonment? 75% of people abandon […]

Video: The Extra Member Of Your PR Team (Infographic)

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Video and PR is not a pairing you typically hear a lot about. It is, […]

Business Video: What Are Your Next Steps?

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We can talk about the value a business video can bring your company until we’re […]

Ch-Ch-Ch-Changes – Rebranding Checklist

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Rebranding is the strategic process of changing certain aspects of a company with the intention […]

Video Marketing: The Key Element for Creating a Classic

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Every so often, a movie comes out that is so knocks-your-socks-off amazing visually that you […]

Who Are You? – Knowing Your Brand And Sticking To It

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WHO ARE YOU? If you can’t answer this question about your business in the first […]

Anticipation Advertising: Commercial and Video Engagement

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Cliffhangers; they’re the worst enemy for fans of Scandal and Breaking Bad. The words “to […]

Three Ways Video Marketing Helps Us (in the Event-Planning World) & Can Help You, Too!

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Three Ways Video Marketing Helps Us (in the Event-Planning World) & Can Help You, Too! […]

Top 10 Companies Utilizing Digital Marketing The Best

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Everyone has their favorite commercials whether they’re special editions aired during the Super Bowl or […]

Importance Of An Engaging Story For Your Video!

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We’re all editors, at heart.   Think about your commute this morning. Narrate for someone, […]

Saying A Lot With Very Little: The Importance of Simplicity and Its Complications

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“If theatre acting is an operation with a scalpel, movie acting is an operation with […]

The Importance of Video For Business

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The Importance of Video For Business