Boston Video Production

Improbable Players – A Boston video production to face the Opioid epidemic

Photo courtesy of JESSICA RINALDI/GLOBE STAFF We just recently released an important and engaging sizzler video for Improbable Players. This Boston video production is to highlight the importance this program has on students as well as to promote awareness for their current project – End Of The Line: Confronting The Opioid Epidemic. Though it is […]

Medical Device Video Marketing - Boston Video Production

Medical Device Video Marketing: What You Need to Reach Your Audience

Photo courtesy of NEC Corporation of America(CC Attribution) Honestly, I am not sure what is a longer process – reading the Apple User Agreement documentation or creating a Medical Device and getting it approved through the FDA. In all seriousness, the time from concept to market can take anywhere between 3 to 7 years! With […]

Video Marketing: 5 Tools to Track Your Video’s ROI

Photo courtesy of Risager(CC ShareALike) Throughout your searches on the ‘Google Machine’ I can only imagine that when you did your research for Video Marketing, you came across headlines and search terms such as:  Is there an ROI for video? How can you track the ROI of video marketing? Analyzing the ROI of Video Marketing […]

How Boston Artists ‘Stand Up’ to Violence

‘Stand Up’ Featured On WBZ! The ‘Stand Up’ music video was launched a few weeks ago and it is getting amazing praise! We recently had an interview with Jordan Rich, of WBZ, and spoke to him about the song/music video as well as the importance of the arts when facing tragedies (mp3 via Soundcloud).  The ‘Stand […]

What Makes a Mobile-Friendly Website? (Don’t succumb to Jellied Moose Nose)

Here is the scenario: You’re traveling and in need of a restaurant. You are starving, the stomach is roaring, Jellied Moose Nose is starting to sound good (oh yes, it exists) and the only cure is some amazing Thai. You reveal your savior, this amazing thing called a mobile device.  With the speed of a […]

Top 10 Tips for Making Your Company Video

Top 10 Tips For Making Your Company Video

A poorly produced company video will only hurt your business. But a company video is an important investment – if done right. Read our tips on how to achieve a professional and creative video for your business.

Digital Video Marketing – 5 Ways a Restaurant Can Benefit From a Culture Video

In Groundwork (Episode 2), we talked about storytelling elements and the different types of videos businesses should be utilizing for brand marketing and one of the videos we covered was the culture video. Companies may decide a culture video is right for them for a variety of reasons: offering an inside look into their business […]

Content Marketing for Pharma - Boston

Content Marketing for Pharma Companies

Photo courtesy of tdlucas5000(CC Attribution) Pharmaceutical companies, like all other industries, have to recognize the importance of content marketing to keep up with today’s changing methods of consumer engagement.  Here are 3 fields to cover in your content marketing and how video complements them.  1. Needs-based Customer Recognition Direct-to-consumer marketing is on the rise but […]

Visual Media and Psychology - Boston

The Visual Psychology of Visual Media (Infographic)

Isn’t time to start leaving your impact through visual media? We want you to be seen and be seen in the right light the first time!  Reach out to us and let us know what your goals are.  by Tatiana Ivan     Originally from Romania, Tatiana Ivan combines operational prowess with creative flair to produce […]

Restaurant Video Marketing

Restaurant Video Marketing: I’m So Tired of Valencia Filtered Food Photos!

Maybe it’s just because I am super hungry or i’m just looking to break overdone trends. Regardless, this trend may soon fade. But what can restaurants do in place of photos to visually engage their audiences about themselves and what they offer without using the same marketing tool everyone else is? You guessed it – […]

Brand Marketing and Video Production

Brand Marketing and Video Production – The Seven Basic Plots of Storytelling

Photo courtesy of Photocapy(CC ShareALike) What do Shakespeare, Steinbeck, and Spielberg have in common? Well, aside from the obvious alliteration of their names, these men are all considered to be great storytellers. Regardless of the platform – on stage, print, or screen – they, like so many other writers, have captured the attention of audiences […]

Business Marketing - Boston Resolutions 2016

New Year’s Resolutions for Business Marketing – Keep your Motivation

Photo courtesy of mt 23(CC ShareALike) Most people make the same list of New Year’s Resolutions, year after year, with the same result – it goes well for a little while and then you stop. In fact, lots of folks have already given up their intentions of living better, eating healthy, or quitting an addiction […]

Death of Commercials & The Birth of Brand Entertainment

Raise your digital hand if you still watch TV. What do you like about it? What programs do you keep your cable for? Is it for the news, commercials, or a Kardashian fix? Commercials are probably not why you pay for cable and might be the reason you opted to commercial-void options like TIVO. Have […]

Video & The Guest Experience: Hotel Video Production’s ROI

Photo courtesy of Kevin Dooley (CC Attribution). In a few of our past posts, we discussed some reasons why hotels may be seeing booking abandonment on their websites. We know guests are looking for easily accessible information, stress free booking, and honesty/transparency. Can hotel video production help ease the guest experience? I think we all […]

Video Trends in 2015 - Boston

Year in Review: 2015 – Video Trends

The conclusion of our 2015 Year in Review series covers the major trends of video production. Length For years, attention spans have been shrinking and the length of videos were a big trend in 2015. Social media sites like Instagram and Vine require short run-times and the more information communicated in a shorter amount of […]

Logo Design - Photassium Boston

Year in Review: 2015 – Logo Design Trends

Pt. 2 of our Year in Review series takes a look at the logo design trends of 2015.   Flat This year, companies moved away from the overly-glossy look towards a flat, clean design. It allows for bolder colors and translates better onto mobile-devices. When Google rebranded in September, they changed their logo design to […]

Website Design 2015 Review Boston

Year in Review: 2015 – Website Design Trends

The world of digital media is constantly evolving – new technologies and lifestyle changes help shape the way websites, logos, and videos are designed and produced. Pt. 1 of this blog series will highlight the key trends for website designs that dominated the scene in 2015.   Full-screen Images/Videos Gone are the days of trying […]

Hotels - Infographic - sm

Hotel Website Pitfalls And How To Avoid Them

Due to hotel website pitfalls, 75% of people abandon the booking process. Most people are browsing, shopping, or researching to find the best prices available. What can hotels do to lower the abandonment rate or ensure visitors will return and complete reservation?   SIMPLIFY BOOKING A confusing or long process for making a reservation deters […]

Infographic hotel abandonment rates boston

What can hotels do to lower the abandonment rate? (infographic)

What is the percent of people that contribute to hotel abandonment? 75% of people abandon the booking process on hotel websites. (Source: Econsultancy – 2015) Most people are browsing, shopping, or researching to find the best prices available. What can hotels do to lower the abandonment rate or ensure visitors will return and complete reservation? […]

Infographic: Video and PR Boston

Video: The Extra Member Of Your PR Team (Infographic)

Video and PR is not a pairing you typically hear a lot about. It is, however, a very important connection to make in this digital age. It can give you an edge in being noticed by the press and a video is great content that the media won’t have to make because you did it for […]

Branch-Out- THE Digital Media & Marketing Podcast Presented by Waverley Knobs

Branch-Out: The Digital Media and Marketing Podcast Launches on iTunes & Google Play!

Looking for the perfect digital media marketing podcast? We are excited to announce that we have launched Branch-Out: The Digital Media and Marketing Podcast. It is everything you need to tell your business’ story in order to engage, empower & educate!   Produced by Waverley Knobs (Video & Digital Brand Media Professionals) Hosted by Evin […]

The Heist - Short Film Boston

The Heist (short film)

We are excited to have launched The Heist (short film) this past Black Friday! We are now over 1.4k views on YouTube and we have been featured on Examiner.com.   See what all of the excitement is about by viewing the short film below!     Synopsis: On a cold night in Boston, two thugs […]

What To Do With Video - Marketing Boston

Business Video: What Are Your Next Steps?

We can talk about the value a business video can bring your company until we’re blue in the face. Well, we have and will continue to do so because we truly believe in the power of video. But a video is only going to make a difference if you understand what to do with it […]

Infographic Steps to Content Marketing Creation Boston

Content Creation: 5 Steps For Your Visual Content (Infographic)

Why do we need visual content creation? Visual content dominates social media. Utilizing such tools as photos, gifs, videos, and infographics give you a huge potential of grabbing the attention of your target audience. Visual content is also great for assisting your audience in understanding your content quickly and easily for those constantly on the go […]

Corporate Video – The Swiss Army Knife of Solving Business Problems

Running a business is tough. But you already knew that. With a seemingly endless sea of things that can go wrong, how are companies supposed to find solutions for all of them? Look no further.   Here are 6 ways corporate videos can help solve your problems.   Problem: My web content can’t keep the […]

Ch-Ch-Ch-Changes – Rebranding Checklist

Rebranding is the strategic process of changing certain aspects of a company with the intention of creating a new identity in the mind of consumers. It’s something that occurs throughout the business world and the results can range from really good to really bad. If you’ve decided it’s time for some changes, make sure you’ve […]

Creating a Classic - Video and Film Production Boston

Video Marketing: The Key Element for Creating a Classic

Every so often, a movie comes out that is so knocks-your-socks-off amazing visually that you can’t stop talking about the great graphics, and resolution, and 3D, and blah blah blah. But what happens after a few months? A year? 5 years? That movie isn’t even a blip on your radar. You’ve moved on, obsessed with the […]

Video Production, Branding and Marketing Radio Interview - Boston

Waverley Knobs – Interview with WROL’s Around The Town!

Content Marketing Interview with WROL     Content Marketing leaves businesses with high engagement rates which will lead to increased sales of their service or product. It doesn’t matter if your business is B2C or B2B, content is still king. Waverley Knobs was recently interviewed by Marita McKinnon on Around The Town on WROL to […]

Logo Design Boston - Branding and Digital Media Boston

Logo Design: A First Impression That Tells Your Story

Logo Design: A First Impression That Tells Your Story by Alex Grant Have you taken time to stop and look at your company logo as well as thought about the logo design? No, really. Pretend you’re a consumer, seeing the logo for the first time. Go ahead, I’ll wait. What story are you trying to […]

Business Video Effects Infographic - Boston

Business Video And The Effects On Your Company (Infographic)

Business Video: “So what?” “After nourishment, shelter and companionship, stories are the thing we need most in the world.” – Philip Pullman   Everyone has a story to be told and everyone wants to hear a good story. A business video helps tell your story and gives that good story that your target market wants […]

Branding For Your Business - Boston

Who Are You? – Knowing Your Brand And Sticking To It

WHO ARE YOU? If you can’t answer this question about your business in the first 10 seconds, it’s time to sit down and get your thinking cap on. PASSION = BRAND Nick Morgan, author and public speaker remarked, “In a world where people have a lot of choices, the story may be the deciding factor.” […]

Video Content Marketing - Boston

Video Content Marketing: A Creative Medium

When it comes to your video content marketing, if you really wanted to play it safe, why be in business in the first place? There are two sides to business: safe, middle of the road consistency, or, inventive, creative,and risk taking! We can name countless companies and services that do very well and will continue […]

Anticipation Advertising: Commercial and Video Engagement

Cliffhangers; they’re the worst enemy for fans of Scandal and Breaking Bad. The words “to be continued” displayed on the screen leaves the audience with a burning desire to see what’s coming next. Leaving you, quite possibly literally, hanging off of the edge of your seat. But the use of advertising anticipation may be a […]

Company Video Boston

VIDEO BUYER BEWARE: 4 Tips For Your Next Company Video

These are the top 4 things to watch out for when looking for a video production company or videographer for your company video: 1. Emmy Award Winning Let’s be honest, when was the last time you heard of someone winning an Emmy Award because of a company video or advertisement they filmed? (Correct Answer: Never) […]

Music Video Production - Boston Video Production, Graphic Design, and Web Design

Boston Short Film Gala

Boston Short Film Gala Waverley Knobs Entertainment is very excited to be hosting the 1st Annual Boston Short Film Gala at the Belmont Studio Cinema (376 Trapelo Road, Belmont) on Saturday, August 1 from 12:30 to 2:30 p.m. The Gala will include screenings of independent films from local filmmakers, including our own new short film, […]

Three Ways Video Marketing Helps Us (in the Event-Planning World) & Can Help You, Too!

Three Ways Video Marketing Helps Us (in the Event-Planning World) & Can Help You, Too! by Charlotte Holberry (Owner of Eventive, LLC) Before we delve deep into our love affair with video marketing, we’d like to share a quick statistic with you. According to MarketingProfs, “70% of marketing professionals report that video converts better than […]

Boston Creative Groups Give Back to Families of Charleston Victims

Boston, MA, July 2015 — Elizabeth Addison, a Boston-born songwriter, playwright, and actress, along with local Boston companies Waverley Knobs Entertainment, Urbanity Dance, Keep The Edge Studio, Salem Theatre Company and 3050 Music Group will support the families of the Charleston Shooting victims the best way that they can: creatively. Inspired by the recent tragic […]

Lighting, Angles, and the Perception of Your Company

Lighting, Angles and the Perception of Your Company by Andrew Horgan     Camera angles, lighting, composition; what does any of this have to do with marketing? Well quite honestly, all of these things can be the difference between a good digital marketing campaign and a great one. Now truth be told, this article isn’t […]

The Biggest Lie Film Marketers Tell

The Biggest Lie Film Marketers Tell by Hannah Riddle Last Saturday, I went down to the local independent theater near my house. A place where the popcorn machine works about half the time, and the rest of the time, they try to pass off crinkly Smartfood popcorn bags as the real thing. And only one […]

Top 10 Companies Utilizing Digital Marketing The Best

Everyone has their favorite commercials whether they’re special editions aired during the Super Bowl or seen regularly on TV. They have commercials they love to share on Facebook because everyone will just “LOL”. Video marketing is the most expensive form of advertising but also the most affective. These are the top 10 companies that utilize […]

Importance Of An Engaging Story For Your Video!

We’re all editors, at heart.   Think about your commute this morning. Narrate for someone, out loud, all that happened.   Go ahead. I’ll wait here.     So, what happened?    Did you arrive at work on time or late? Was anyone driving a flashy car? How was traffic, better, worse or the usual? […]

W.O.W. Event featuring WKE!

One of our fantastic business partners, Eventive, is holding a very exciting event this Friday (May 29th) in Worcester and we will have a table there to promote Paperthin as well as offer an event only discount on the film! Plus, we will have updates and a sneak peak at The Long Awake (Coming at […]

WKE Featured at 48HR Film Festival!

Come see us on the BIG SCREEN! This past weekend, the Waverley Knobs Entertainment competed in the 2015 Boston 48HR Film Project! The intrepid team, composed of only extremely talented actors and incredibly creative crew members, wrote, shot, edited and scored an entire film in just two days!   What is this 48 Hour thing about, anyways?   […]

My First: Building a Passion for Film and Video

We all have that first.   That first moment that takes hold of our unconscious and subtly starts guiding our dreams until it leaks into our reality and then, quite forcefully, steers our actions into a path we claim we “never saw coming!” but are glad to walk on, nonetheless.   For me, that first […]

Inspiration and Goals: Notes of an Aspiring Director

Inspiration and Goals: Notes of an Aspiring Director by Robert Hoffman   I remember my mother putting the VHS tape of Jaws into the VCR when I was around 3 or 4 years old. At the time I was very interested in Sharks and would go off to the library with my mother to check […]