The Top 20 Facts You Need To Know About Digital Media & Marketing

Researchers at the University of California San Diego determined that we take in approximately 36 GB worth of information each day. This quantity is enough to overload a laptop within a week! With so much happening in the world, here’s an intriguing list that gets directly to the point on the present, and the future, of marketing and digital media.

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53% of marketers say blog content creation is their top inbound marketing priority. (HubSpot)


The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women. (Wordstream)


59% of a group of 499 CMOs and Senior Marketing Execs believe that by 2020 mobile devices will have the biggest impact on marketing organizations. (Smart Insights)


Social video generates 1200% more shares than text and images combined. (Responsive Inbound Marketing)


Over 50 million businesses use Facebook Business Pages. (Hootsuite)


63% of a group of CMOs stated that by 2020, social media would be the top channel they expect their customers to experience their organization’s marketing efforts. (Smart Insights)


A group of 1,200 email marketers believe that 2017 and beyond will be all about interactive emails. (Litmus)


37% of marketers said visual marketing was the most important form of content for their business, second only to blogging, coming in at 38%. (Social Media Examiner)


Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. (Small Biz Trends)


Eye-tracking studies show Internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page. (Nielsen Norman Group)


Half of YouTube subscribers between the ages of 18 – 34 would drop whatever they were doing to watch a new video from their favorite channel. (Google)


Websites with blogs have 434% more indexed pages. (Tech Client)


Globally, mobile data traffic will increase eightfold between 2015 and 2020. (Cisco)



A website visitor who’s been retargeted with a display ad is 70% more likely to convert. (Wishpond)



New media will continue to trump old media, and the top channels for reaching customers in 2020 will be social media, Internet websites, mobile apps, and the mobile web. More traditional publishing-centric channels, like television, radio, and print, rank far lower. (EIU)



86% of CMOs and senior marketing executives surveyed believe they will own the end-to-end customer experience by 2020. (EIU)



100 million consumers will shop in augmented reality by 2020. (Gartner)



8% of marketers plan to add Medium to their marketing efforts in the next 12 months. (HubSpot)



93% of online experiences start with search engines. (imFORZA)



75 percent of users never scroll past the first page of search results. (Search Engine Journal)

Excited about what 2017 and beyond will bring for digital media and marketing? What if we told you that you could learn more about these facts — and a lot more! —  during a face-to-face with industry leaders? Now you have the opportunity!

Join the thought-leaders, entrepreneurs and trailblazers that are changing how we market and use digital media on July 20, 2017 in Cambridge, MA!

Don’t wait – seating is limited! Visit Branch-Out: LIVE!’s event page and get your tickets today at:

Branch-Out: LIVE! showcases an array of past guests on the Branch-Out podcast, all eager to provide everything you need to tell your – and your company’s – story in order to engage, empower & educate! During the event, you’ll hear from exciting industry professionals, while having the opportunity to network with energetic professionals like yourself during a mixer before the presentations and a Q&A panel after the speakers.


Tatiana Ivan

Originally from Romania, Tatiana Ivan combines operational prowess with creative flair to produce smart and visually stunning brands. With degrees in neuroscience and psychology from Brandeis University plus experience working with start-ups in the biomedical and pharma industries, Tatiana knows first-hand that the most powerful way to persuade people to get behind an idea, concept or product – no matter how creative, technical or complex – is by telling a compelling story. As the COO and Creative Partner of Waverley Knobs, she combines powerful cinematography and compelling storylines for clients so they stand out and shine in the market.

In addition to turning visions into reality and running the daily show at Waverley Knobs, Tatiana is a twice-published poet. She’s also a certified InsideOut® Coach, able to unlock the knowledge, skill and talent already within people and teams so they can improve performance and results.

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