Branch-Out Podcast: A Higher Level Of Marketing In The Cannabis Industry Ft. Charles Smith

“This is not a Get-Rich-Quick! scheme… like most of the other small businesses, you have to have passion, and social entrepreneurship.”

Learn about the cannabis industry, and the obstacles those companies face as they get their startups off the ground. We discuss the restrictive nature of marketing in both the cannabis industry and the legal sector, and share elements that can help build a solid foundation of success for any cannabis related business.

In this episode we spoke with Charles Smith, a cannabis regulatory & compliance consultant and New York attorney. Listen to this interview to gain insights into:

  • the cannabis industry;
  • the restrictive nature of marketing in both the cannabis business and the legal sector;
  • Charles’ words of wisdom for individuals looking to work in the cannabis industry.

All about Charles

Charles Smith is a New York attorney and a cannabis regulatory consultant. His law practice covers all aspects of cannabis and criminal defense as well as drug policy and criminal justice reform. Charles is intimately familiar with cannabis laws and regulations throughout the United States. He advises companies in all aspects of the cannabis industry with a focus on licensing and compliance.

Charles has worked with companies in Colorado, Nevada, New York, Pennsylvania, Maryland, and Massachusetts. Charles testified on behalf of the New York City Bar Association before the New York State Assembly Health Committee.

Charles regularly presents at cannabis conferences throughout the Northeast and nationwide. He is affiliated with the New York Cannabis Alliance, the New York City Bar Association Committee on Drugs and the Law, Students for Sensible Drug Policy, the Drug Policy Alliance and the National Cannabis Industry Association. Charles is a Lifetime Member of both the National Cannabis Bar Association and the NORML Legal Committee.

Listen to the episode here

Resources and Links

Divorceify - a powerful mobile platform providing turn by turn navigation through the divorce process, empowering individuals to divorce intelligently.

Lawfty - empowers a select group of personal injury attorneys with a steady stream of new cases.

National Cannabis Industry Association - the only national trade association advancing the interests of the legitimate and responsible cannabis industry.

Marijuana Policy Project - MPP’s mission is to change federal law to allow states to determine their own marijuana policies without federal interference, as well as to regulate marijuana like alcohol in all 50 states, D.C., and the five territories.

Drug Policy Alliance - the nation's leading organization promoting drug policies that are grounded in science, compassion, health and human rights.

More Information on Racial Disparities in Drug Arrests

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Evin Charles Anderson

For more than a decade, Evin Charles Anderson has explored the intersection of performance, production and promotion. As the CEO and Creative Partner of Waverley Knobs, featured in Lifehack and CEO Blog Nation, he helps clients shape, shoot and share unique and engaging brand stories that inspire action, innovation and change. Evin’s independent, Hollywood and commercial film experience and marketing expertise means he not only knows how to visually tell a story for his clients, he knows how to position that story for real-world impact and business results.

In addition to running Waverley Knobs, Evin is a professional actor and director, as well as co-creator of the podcast Branch Out: THE Marketing and Digital Media Podcast. He also teaches acting, directing and marketing classes for the City of Cambridge in Massachusetts. Evin’s film Paperthin has been featured at The Magwill Film Festival in California, and Waverley Knobs’ short film, The Heist, has been featured in Examiner and MobileMovieMaker.

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