You've probably already listened to a few podcasts and, with podcasts recently sprouting like mushrooms after a rainstorm, you're wondering what does it take to produce a podcast? It's easy enough to find information on what kind of equipment to buy to flesh out your studio - but what about all the other stuff that goes into creating and maintaining a successful podcast?
Well, of course you'll need some tangible and in-tangible items first. Without these basics, you won't be able to get off the ground.
Do you want your podcast to be audio only or do you want to share video content for it as well? For example, you can record yourself while recording the podcast, then share that content on video platforms, like YouTube. Or, you can use the audio from your podcast episode to create a slideshow (or even a still/promotional image to use for the duration of the video) and put that video up.
In reverse, you can also strip audio from a past video you've done, and tweak it so you can use it for your podcast episode.
What is the focus of your podcast - or what we call the "So what?" factor. As we mentioned before, there are hundreds of thousands of podcasts out there! Why should anyone listen to your podcast?
Your focus will dictate much of the podcast - from its name, to its marketing, to its very format and structure. For example, some topics lend themselves to interviews better than others. Other topics are better left for a general discussion or opinion sharing.
The name, of course, is just as important as the name of a company (a podcast really is its own SMB). The focus of your podcast will likely influence your title the most. Think about your audience - what words will make them react the way you need them to?
Do a bit of market research beforehand and see what other podcasts in your industry or similar topic area have for titles. What works? What doesn't?
Remember to be authentic. What you have to offer is uniquely yours to offer - don't be afraid to go with your gut. Even if someone else has a similar (or the same!) title as what you want to name your podcast, they will not have your style or production execution.
Think about the structure of your podcast - from the overall format to the individual episode structure.
Since both the intro and outro set the tone and markers for your audience, it's important that they remain as "consistent" as possible - in whatever way consistency works for your particular podcast.
Do you want to do live intros/outros or do you want them to be fully pre-recorded so that they are the same every time? Pre-recorded intros/outros are the norm, but there are cases where you may want to use live intros and outros depending on the structure of your podcast.
The podcast Branch-Out uses a mix of pre-recorded and live intros, and a live outro. You can listen to a few episodes to get a sense of what that sounds like.
Head over to Part 2 of this article to read more.
Listen to the rest of this podcast to hear our tips in action, and learn more about audio content.
Started in December 2015, Branch-Out is a bimonthly podcast that covers digital media and digital marketing topics. Featured guests include industry influencers and experts. New episodes of Branch-Out come out every Wednesday, and are available on Soundcloud, iTunes, Stitcher and more!
For more than a decade, Evin Charles Anderson has explored the intersection of performance, production and promotion. As the CEO and Creative Partner of Waverley Knobs, featured in Lifehack and CEO Blog Nation, he helps clients shape, shoot and share unique and engaging brand stories that inspire action, innovation and change. Evin’s independent, Hollywood and commercial film experience and marketing expertise means he not only knows how to visually tell a story for his clients, he knows how to position that story for real-world impact and business results.
In addition to running Waverley Knobs, Evin is a professional actor and director, as well as co-creator of the podcast Branch Out: THE Marketing and Digital Media Podcast. He also teaches acting, directing and marketing classes for the City of Cambridge in Massachusetts. Evin’s film Paperthin has been featured at The Magwill Film Festival in California, and Waverley Knobs’ short film, The Heist, has been featured in Examiner and MobileMovieMaker.