“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” – Jimmy Dean (Actor)
With the New Year coming quickly, we’ll be facing a lot of changes. Change is inevitable. We change our diets, change our style, change living arrangements but we also change our business’ branding and direction. Changes happen for a multitude of reasons - ranging from new developments within an industry to the change of clients’ wants. With these factors, we also must change and adapt to reach our destination.
Even though change always happens, and can occur in many different ways, it can be a scary challenge to face, as there can be a lot of work and unknowns. Luckily, there are already several industry leaders that have faced these challenges and from which we can all learn. Here's a breakdown that focuses on specific companies and the evolution of their branding. You’ll be able to learn what changes they went through and why they implemented the modifications they did!
AOL was originally founded in 1983 as Control Video Corporation. In October 1991, they changed to America Online. Finally in April 2006, they officially adopted AOL exclusively. View more about the company.
When Apple was first founded in 1975, it went by Apple Computer. With the evolution and growth in technology, Steve Jobs dropped "Computer" from the business name in 2007 to better reflect their shift into other consumer electronics. This makes complete sense when we look at the subsequent products: iPod, Apple TV and iPhone! View more about the company.