Nowadays, video is unavoidable, especially integrated as part of a marketing campaign. In this Demystifying The Video Production Process 5-part series, we go from script to screen to show you our process, and the major key parts to the video production process.
In this first part, we discuss the Discovery Period. Some people also refer to this section as the creative brief, or concept development stage. Essentially, before getting started with your video (or someone else’s!) it’s important to understand the “WHY” of the video, and ask the important questions we outline below.
These questions are indispensable to planning a successful shoot and post-production session, and we recommend you sit through this section with yourself if it’s just a personal video project, too. Thinking you already covered everything in your head and you don’t have a roadmap for your video is a sure-fire way of tripping yourself up later — for example, when you’re on-set or in the editing room and you realize that you didn’t include some key aspect of what you needed.
Once you have all the information from the Discovery Period, you will likely have the first steps of your planning neatly laid out in front of you. You’ll know what kind of equipment you’ll need (and whether you need to rent or buy anything), how big your crew needs to be (two camera operators and a cinematographer or one cinematographer and three audio engineers will result in different costs) and how long your shoot schedule will likely be (a 30 second video may only take 2 days to film, whereas a 4 minute scripted storyline may be closer to 20 days of filming).
Stay tuned for the next part of the Demystifying the Video Production Process: Pre-Production.
|Originally from Romania, Tatiana Ivan combines operational prowess with creative flair to produce smart and visually stunning brands. With degrees in neuroscience and psychology from Brandeis University plus experience working with start-ups in the biomedical and pharma industries, Tatiana knows first-hand that the most powerful way to persuade people to get behind an idea, concept or product – no matter how creative, technical or complex – is by telling a compelling story. As the COO and Creative Partner of Waverley Knobs, she combines powerful cinematography and compelling storylines for clients so they stand out and shine in the market.
In addition to turning visions into reality and running the daily show at Waverley Knobs, Tatiana is a twice-published poet. She’s also a certified InsideOut® Coach, able to unlock the knowledge, skill and talent already within people and teams so they can improve performance and results.