Online Video Platforms: Which is the best for your content?

With the power of video growing each day, there are a plethora of platforms that specifically exist to showcase video content, and social media that have included video hosting as their offering. With this spike of hosting options, how do you determine which one is the best for your content, or for your business and its content?

We break down 8 different video platforms that can have a huge impact on your next video marketing campaign!
Waverley Knobs - Boston MA - Online Video Platforms - YouTube

YouTube

YouTube, launched in May of 2005, is now engaging with billions of people through original – and not so original – videos. YouTube makes it possible to view and share videos, and also allows viewers to engage with the content-creators and other audience members. YouTube has been gaining more even more momentum since they implemented a live-streaming options in 2011.

 

WHO USES IT?

 

BENEFITS?

 
  • 1 billion people use YouTube
  • 4 billion video views on YouTube per day
  • 6 billion hours of video watched per month
  • 1 billion average YouTube mobile views per day
  • 40 minutes of average time spent on YouTube per mobile session
  • 9% of U.S. small businesses that use YouTube
  • 9% of US Internet users, aged 14-17 that use YouTube
  • 81% of U.S. Millennials that use YouTube
  • 58% of U.S. Gen X that use YouTube
  • 43% of U.S. Baby Boomers that use YouTube
  • 350,000 hours of VR YouTube video watched

(as of June 11th, 2016)

 
  • YouTube is the 2nd largest search engine
  • 3rd most visited website worldwide
  • Easy share-ability for content
  • Easily embed videos to other sites

 
 
 
Waverley Knobs - Boston MA - Online Video Platforms - Vimeo

Vimeo

Vimeo first appeared in November of 2004, and the platform focuses on sharing original content while connecting audiences and content-creators together to build a strong creative community. Vimeo specializes in high definition video, including the ability to upload and stream 4k film/video.

 

WHO USES IT?

 

BENEFITS?

 
  • 170 million number of monthly Vimeo viewers
  • 35 million members registered
  • 715 million monthly video views
  • 20% of b2b marketers in North America that use Vimeo
  • 500,000 Vimeo premium users
  • 70% of Vimeo users that are outside of the US
  • 42 million Vimeo users in the US
  • 30 million Vimeo users in the Middle East and Africa
  • 5 million Vimeo viewers in Asia and the Pacific

(numbers as of March 2016)

 
  • No pre-roll ads before a video plays
  • High-quality content
  • Supportive niched community
  • Customizable player and embed options for Vimeo Pro for Business
  • Easily embed videos to other sites

 
 
 
Waverley Knobs - Boston MA - Online Video Platforms - Facebook

Facebook Video

In late 2013, Facebook first launched auto-play video ads. In early 2015, a full launch of video for desktop was established as direct competition to YouTube. In 2016, Facebook completed its’ video system with mobile video. Facebook has also pushed their Facebook live-video streaming abilities for mobile devices to compete with other live-stream companies such as Periscope (backed by Twitter) and YouTube’s live streaming.

 

WHO USES IT?

 

BENEFITS?

 
  • Facebook generates 8 billion video views on average per day
  • Facebook video posts have 135% greater organic reach than photo posts
  • 72% of adult internet users are using Facebook
  • 82% between 18-29 use Facebook
  • 79% between 30-49 use Facebook
  • 09 billion people log into Facebook daily
  • There are 1.51 billion mobile active users

(numbers as of August 2015)

 
  • Easily inspire your followers while increasing your Facebook posts shares and engagement
  • Provide entertainment in a commonly visited space specifically consisting of your community
  • Can easily boost videos into ads and laser pinpoint your any specific niche
  • Easily embed Facebook videos

 
 
 
Waverley Knobs - Boston MA - Online Video Platforms - DailyMotion

Dailymotion

Dailymotion is a French video-sharing website that focuses on user-generated content, independently created content and content from premium partners. Founded in March of 2005, it is noted as being one of the biggest video platforms in the world.

 

WHO USES IT?

 

BENEFITS?

 
  • 128 million unique monthly visitors
  • 5 billion monthly Dailymotion video views
  • Available in 18 different languages
  • 20 million unique desktop viewers
  • 54 million monthly unique Dailymotion mobile browsers
  • 200 Dailymotion media, studio and creative content partners

(numbers as of March 2016)

 
  • All account options include unlimited bandwidth and storage space
  • Customer support is regularly lightning fast
  • Uploading videos is incredibly fast, easy and straight forward
  • It’s completely free and you can even apply for ad revenue sharing

 
 
 
Waverley Knobs - Boston MA - Online Video Platforms - Twitter

Twitter Video

Twitter video makes it easy for mobile users to capture a moment instantly and share it with the world. Launched in January of 2015, Twitter’s consumer video product became Vine’s newest mobile video competitor.

 

WHO USES IT?

 

BENEFITS?

 
  • 90% of videos viewed on Twitter are on mobile devices
  • Half of users like watching sports clips and TV shows
  • 64% are keen on watching breaking news
  • 41% of users think that Twitter is a great place to discover videos
  • Native video on Twitter drives more engagement than third party players.
  • 23% of all internet users are on Twitter
  • 20% of entire adult population of US is on Twitter
  • 38% of total Twitter users are on daily

(numbers as of May 2015)

 
  • Native video received 2.5x more replies, 2.8x more retweets and 1.9x more favorites
  • Gives an extra boost to you posts, especially when responding to a tweet
  • Easy to share real-time events
  • You are able to directly measure the response

 
 
 
Waverley Knobs - Boston MA - Online Video Platforms - Instagram

Instagram

Instagram appeared in October of 2010, originally as a photo-only platform, and became a huge success, with over 100 million active users as of April 2012. Due to this rapid popularity, they developed and launched their 15-second video-sharing feature. In 2014, Facebook bought Instagram and now is competing directly with Snapchat – but adding a video messaging feature. With this added feature, you can send individual video messages, up to 60 seconds long, to other users privately or within a group message.

 

WHO USES IT?

 

BENEFITS?

 
  • Over 400 million users
  • Instagram’s usage has doubled in last 2 years
  • Nearly 30% of total U.S. population uses instagram
  • Over half of all Millennials use Instagram every single day
  • S. citizens spend 1.7 hours a day on Instagram
  • Instagram rated #1 app of all time for brand social engagement
  • Instagram now counts video views
  • 28% of adult internet users use Instagram
  • 24% of entire adult population uses Instagram

(numbers as of March 2016)

 
  • User engagement is higher on Instagram than any other social platform
  • Learn directly what your customers want and like
  • Good platform for fueling your other marketing channels
  • Easily reach new audiences
  • Platform that is all about visual content, which is content that receives the most engagement

 
 
 
Waverley Knobs - Boston MA - Online Video Platforms - Vessel

Vessel

Founded in 2013, and officially launched in 2015, Vessel is a subscription video service. It is a direct competitor to YouTube, except that they charge a $2.99 monthly membership fee to viewers. Several well-known YouTube stars have already signed up to have their content streamed on Vessel.

 

WHO USES IT?

 

BENEFITS?

 
  • The “web’s best short-form videos in a beautiful, cinematic environment”
  • It has 600+ channel video offering into 24 main categories
  • Media companies like PBS Digital Studios, Wall Street Journal and New York Times is on the platform engaging a wide range of audiences
  • 48,000 unique website US visits
  • Between 50,000 to 100,000 downloads of Vessel app
  • 33% of users reside in the U.S.

(numbers as of January 2016)

 
  • Ad revenue on Vessel is more than on YouTube platform
  • Allows syndication of videos from content creators
  • Content creators make up to 20 times the ad revenue they see on YouTube
  • Subscribers on Vessel are very passionate fans of the content provided

 
 
 
Waverley Knobs - Boston MA - Online Video Platforms - Kaltura

Kaltura

Based out of New York, Kaltura is a software company founded in 2006, and it operates for major markets for video based solutions. They offer Cloud TV (AKA OTT TV) for operators and media companies, Online Video Platform (OVP) offered mostly to media companies and brands looking to distribute content, Education Video Platform (EdVP) offered to educational institutions who are relying on video for teaching, and Enterprise Video Platform (EVP) offered to enterprises who use video for marketing and communications.

 

WHO USES IT?

 

BENEFITS?

 
  • Companies like TMZ, HBO, NBCUniversal, SAP and General Mills use the Kaltura platform
  • Over 3,000 US citizens using Kaltura
  • 2nd largest group of users in the UK at 100 businesses
 
  • Your content can be delivered to any device, anywhere, any time with full support
  • You can choose the type of deployment: SaaS, On-Prem or on the Cloud
  • Can also manage images, audio and documents
  • Has easy integration onto social media platforms such as Facebook and Twitter

 
 

If you decide to start using YouTube or are currently using YouTube, make sure to ask us about our YouTube SEO and YouTube Competitor Analysis Services! Contact us to boost your engagement by clicking this link!

 
 

by Evin Charles Anderson

   

For more than a decade, Evin Charles Anderson has explored the intersection of performance, production and promotion. As the CEO and Creative Partner of Waverley Knobs, featured in Lifehack and CEO Blog Nation, he helps clients shape, shoot and share unique and engaging brand stories that inspire action, innovation and change. Evin’s independent, Hollywood and commercial film experience and marketing expertise means he not only knows how to visually tell a story for his clients, he knows how to position that story for real-world impact and business results.

In addition to running Waverley Knobs, Evin is a professional actor and director, as well as co-creator of the podcast Branch Out: THE Marketing and Digital Media Podcast. He also teaches acting, directing and marketing classes for the City of Cambridge in Massachusetts. Evin’s film Paperthin has been featured at The Magwill Film Festival in California, and Waverley Knobs’ short film, The Heist, has been featured in Examiner and MobileMovieMaker.