With the power of video growing each day, there are a plethora of platforms that specifically exist to showcase video content, and social media that have included video hosting as their offering. With this spike of hosting options, how do you determine which one is the best for your content, or for your business and its content?
We break down 8 different video platforms that can have a huge impact on your next video marketing campaign!
YouTube, launched in May of 2005, is now engaging with billions of people through original – and not so original – videos. YouTube makes it possible to view and share videos, and also allows viewers to engage with the content-creators and other audience members. YouTube has been gaining more even more momentum since they implemented a live-streaming options in 2011.
(as of June 11th, 2016)
Vimeo first appeared in November of 2004, and the platform focuses on sharing original content while connecting audiences and content-creators together to build a strong creative community. Vimeo specializes in high definition video, including the ability to upload and stream 4k film/video.
(as of March 2016)
In late 2013, Facebook first launched auto-play video ads. In early 2015, a full launch of video for desktop was established as direct competition to YouTube. In 2016, Facebook completed its’ video system with mobile video. Facebook has also pushed their Facebook live-video streaming abilities for mobile devices to compete with other live-stream companies such as Periscope (backed by Twitter) and YouTube’s live streaming.
(as of August 2015)
Dailymotion is a French video-sharing website that focuses on user-generated content, independently created content and content from premium partners. Founded in March of 2005, it is noted as being one of the biggest video platforms in the world.
(as of March 2016)
Twitter video makes it easy for mobile users to capture a moment instantly and share it with the world. Launched in January of 2015, Twitter’s consumer video product became Vine’s newest mobile video competitor.
(as of May 2015)
Instagram appeared in October of 2010, originally as a photo-only platform, and became a huge success, with over 100 million active users as of April 2012. Due to this rapid popularity, they developed and launched their 15-second video-sharing feature. In 2014, Facebook bought Instagram and now is competing directly with Snapchat – but adding a video messaging feature. With this added feature, you can send individual video messages, up to 60 seconds long, to other users privately or within a group message.
(as of March 2016)
Founded in 2013, and officially launched in 2015, Vessel is a subscription video service. It is a direct competitor to YouTube, except that they charge a $2.99 monthly membership fee to viewers. Several well-known YouTube stars have already signed up to have their content streamed on Vessel.
(as of January 2016)
Based out of New York, Kaltura is a software company founded in 2006, and it operates for major markets for video based solutions. They offer Cloud TV (AKA OTT TV) for operators and media companies, Online Video Platform (OVP) offered mostly to media companies and brands looking to distribute content, Education Video Platform (EdVP) offered to educational institutions who are relying on video for teaching, and Enterprise Video Platform (EVP) offered to enterprises who use video for marketing and communications.
If you decide to start using YouTube or are currently using YouTube, make sure to ask us about our YouTube SEO and YouTube Competitor Analysis Services! Contact us to boost your engagement!
For more than a decade, Evin Charles Anderson has explored the intersection of performance, production and promotion. As the CEO and Creative Partner of Waverley Knobs, featured in Lifehack and CEO Blog Nation, he helps clients shape, shoot and share unique and engaging brand stories that inspire action, innovation and change. Evin’s independent, Hollywood and commercial film experience and marketing expertise means he not only knows how to visually tell a story for his clients, he knows how to position that story for real-world impact and business results.
In addition to running Waverley Knobs, Evin is a professional actor and director, as well as co-creator of the podcast Branch Out: THE Marketing and Digital Media Podcast. He also teaches acting, directing and marketing classes for the City of Cambridge in Massachusetts. Evin’s film Paperthin has been featured at The Magwill Film Festival in California, and Waverley Knobs’ short film, The Heist, has been featured in Examiner and MobileMovieMaker.