Branch-Out Podcast: Interview with Shawn LaVana, VP of Marketing & Client Engagement and VentureFizz Writer

“Simplicity. Be human. Be emotional but keep it simple.” – Shawn LaVana

We interviewed Vice President of Marketing and Client Engagement, Shawn LaVana. Shawn was previously the Head of Marketing for Virgin Pulse as well as Vice President of Marketing for Postwire.

Listen to this interview to gain insights into:

  • Shawn's professional journey
  • Ways to bring storytelling back to the forefront of marketing campaigns
  • Shawn's enlightening words of wisdom!

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Evin Charles Anderson

For more than a decade, Evin Charles Anderson has explored the intersection of performance, production and promotion. As the CEO and Creative Partner of Waverley Knobs, featured in Lifehack and CEO Blog Nation, he helps clients shape, shoot and share unique and engaging brand stories that inspire action, innovation and change. Evin’s independent, Hollywood and commercial film experience and marketing expertise means he not only knows how to visually tell a story for his clients, he knows how to position that story for real-world impact and business results.

In addition to running Waverley Knobs, Evin is a professional actor and director, as well as co-creator of the podcast Branch Out: THE Marketing and Digital Media Podcast. He also teaches acting, directing and marketing classes for the City of Cambridge in Massachusetts. Evin’s film Paperthin has been featured at The Magwill Film Festival in California, and Waverley Knobs’ short film, The Heist, has been featured in Examiner and MobileMovieMaker.