Technology, social media, and marketing trends are constantly changing to the point where nobody can keep up. But there are many tools out there to keep you in the loop (like this helpful blog), especially for all of the graphic and web design trends!
Here are 4 graphic and web design trends of 2016 in the graphic and web design world that you might be seeing or are curious to try out yourself!
Hamburger menus (aka Hidden menus)
You’ll see them in the corner on sites with large photo backgrounds, and minimalist styles. They are good for mobile, a little awkward for desktop. Nonetheless, many people like using them to reduce clutter on a webpage. At the end of the day, easily navigable websites are the key to keeping viewers engaged.
So if you think your hamburger menu might be confusing or hard to navigate on your site, ditch it for a traditional top level categories list. You can determine where people are leaving your site by using tools like crazyegg.com or usabilitytools.com. That way, if you see that traffic is dipping out and not hitting all the tabs in your hamburger menu, try using top level to see if that generates different results!
- Pros: reduces clutter, good for mobile
- Cons: Confusing for some users, certain tabs might be overlooked if they aren’t always there to see like on a top level list
It is becoming more prevalent as a graphic and web design trend. Think minimalism. Think Google and Verizon’s new logos. They eliminated the highlighting, shadows, depth, and dimensionality. What good comes of this you ask?
Some people think flat design creates more homogeneity in the website world. Others think it is easier to take in and doesn’t distract from other important elements. Flat design puts emphasis on color and decluttering to bring more attention to content.
- Pros: trending, a clean and organized look.
- Cons: can create confusion i.e. buttons don’t stand out from non-clickable content, looks like everyone else’s designs, homogenous
We have all seen them. An inspiring quote over a photo of a sunset over a mountain (insert digital tears). This trend won’t fade anytime soon I don’t expect because it combines moving visuals with moving text. The key is using a high quality, engaging photo but something that doesn’t distract and take away from the actual text.
Usually photo overlays are used in social media since they are more likely to be shared and enjoyed vs solely posting text (Ghandi’s words just aren’t as meaningful without an ocean photo behind them)!
- Pros: shared more on social media, more engaging than text
- Cons: sometimes cheesy
They will always be a major part of design aesthetic as trends come and go. It’s amazing what type of font people respond to. It could make or break your site. If it’s too tight and condensed, people won’t read it. If it’s too cursive, people will skip it (unless used in small quantities). Let’s focus on the biggest trend in fonts and see what it emulates.
Think Pinterest and current weddings. What font comes to mind? You’ve seen it everywhere and it goes by the term Sweet Peony with similar types gaining popularity, such as Berrylicious!
It isn’t used for paragraphs since that would be a turn off to read. But it makes for an eye catching, feminine, and slightly laissez faire style but with a touch of high end class. It’s important to find mixes of fonts that work well together because you don’t want to use the same one all over the board. There are many websites where you can download free fonts to add to your Word collection.
- Pros: appeals to certain demographics based on style
- Cons: if used by everyone, becomes overdone
There you have it folks. A quick synopsis of the trends so far this year. We’ll keep you posted on the next trends in design and let you know who falls behind and ends up in digital hell!
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|Ana is a nerdy film fanatic since 3rd grade and finally embraced acting and film work at the age of 23. Her favorite films are The Lord of the Rings and she relies heavily on them to up her spirits on gloomy days. She loves the power of a good story that spreads empathy and hopes to create beautiful stories as well as help others do so too.
Her life has been a series of eclectic stories, including running a farm in Costa Rica whilst surrounded by giant spiders daily, opening a boutique with her mother, working at a State Park with wild horses running amock, and getting her scuba license when she was 13. Originally from Albania, Ana is passionate about different cultures and world issues. Through her Content Engagement Executive role at Waverley Knobs, she hopes to tell the stories that haven’t been heard yet.