>>PART 2 of 2 on branding your YouTube channel.<<
In part 1, we covered:
- Channel Name
- Profile Image
- Cover Page
- Channel Trailer
YouTube Video Titles
There are a couple different ways of taking on titles for your videos.
One is the direct method. It means that you just plainly say what the video is about.
For example, a title such as “Interview with Christopher Nolan” would be a direct title.
Direct titles work well if they are on a popular subject that people would be searching for. So if people are fans of Christopher Nolan, your title will more than likely be a search key phrase that they would put into YouTube’s search.
Now, lets say that Christopher Nolan was not a well known film director. You could still use the direct method but you would want to put some other reference keywords in the title that people would be searching for.
Example: “Interview with English film director, Christopher Nolan”
You are stating what it is while adding a few additional keywords that people might be searching for. If people are looking up the phrase “Interview with English film director” or “Interview with film director” your video now has a better chance of coming up rather than just “Interview with Christopher Nolan” (at least in this scenario).
Magazine Article Method
The other way of creating a title, is by writing it like a title for a newspaper or magazine. Creating a title that ‘pops’ or has flair will also engage people when your video appears in a search.
Example: “How To Live Regret-Free (Really)
When it comes to this method, sometimes you are relying more on the keywords in order for your video to appear while then having the title as an eye-catcher once it appears.
If you don’t think you are great at creating catchy titles, try these resources:
YouTube Video Description Content
When creating your YouTube channel, many believe the description section is a hit or miss sort of thing. Some feel it is important while others feel like it gets overlooked by the video itself. A great description can be very important though as it not only tells a viewer what the video is about but it also communicates with YouTube itself when compiling search results. Also, once people watch your video, they can go down to the description where you can promote external links such as your website and newsletter.
Note: When sharing external links, make sure you have the full URL link so it is a clickable hyperlink.
Example: http://www.WaverleyKnobs.com rather than WaverleyKnobs.com
A good synopsis of the video can be anywhere between 200 to 500 words.
- Let the viewer know what they are about to watch
- Give the viewer a reason to watch it
For video searches, YouTube will only show the first 157 characters of your description in its snippets, Google slightly less in its Universal Search results. Make this first part of your description is as engaging, and informative as possible!
To go back to our example of Christopher Nolan, you could have the following listed first: “Ever wonder what inspires Christopher Nolan’s directing style? In this in-depth interview you will find out!”
One other way of filling in that description section is by transcribing your video and listing some of that transcription in the description section. You don’t need a full transcription but using some of it as a summary can give a great sense of what the video is about, to the viewer, and will help give more SEO opportunities to the video.
YouTube Video Thumbnail Images
Once you upload a video, YouTube will give you an option of choosing from 3 different thumbnails that it pulled from the video. This can be handy but sometimes it is not always the best. There is no guarantee that those photos will be something that best represents the point you are trying to get across or are something engaging enough to garner attention.
If the 3 choices do not meet the needs of the video, you are able to add your own image. There are a few options you can do at this point.
- You can go through the video and create your own still and upload that image directly
- You can create a title image of the episode/video with the background being either a still from the video or a background that correlates with the subject/message of the video.
YouTube gives you the ability to create Playlists when creating your YouTube channel. This means you can create a method of grouping videos together. There are two great benefits to this:
1. If you have videos that cover multiple topics (ex. Marketing and Leadership) you can group all of the Marketing subject-based videos together and the Leadership subject-based videos together. This helps make the process easier for people to get to what they want to watch.
2. Also, once someone finishes watching a video in a playlist, it will go to another video within your playlist rather than someone else’s video on another channel. This is great as you are making it easier for you to get more views of all of your content and people are staying on your channel longer (which also helps your SEO on YouTube).
Once you are finished creating your YouTube channel, remember that YouTube is not just a storage space for your videos or a search engine in order to find videos – it is a social media platform! People can watch and interact with videos. They are able to Like/Dislike and leave comments. With that thought in mind, BE SOCIAL!
If people respond to your videos, respond back (positively). Keep the conversation going and give people a reason to continue watching your channel! By acknowledging people who leave comments, you are strengthening relationships and motivating people to start sharing your content.
Outside of your own videos, make sure to Like and comment on others’ videos. This is a great way of creating relationships between fellow content creators (potentially even working together in the future on a video) while also having their subscribers/viewers see you exist.
Want to learn more?
|For more than a decade, Evin Charles Anderson has explored the intersection of performance, production and promotion. As the CEO and Creative Partner of Waverley Knobs, featured in Lifehack and CEO Blog Nation, he helps clients shape, shoot and share unique and engaging brand stories that inspire action, innovation and change. Evin’s independent, Hollywood and commercial film experience and marketing expertise means he not only knows how to visually tell a story for his clients, he knows how to position that story for real-world impact and business results.
In addition to running Waverley Knobs, Evin is a professional actor and director, as well as co-creator of the podcast Branch Out: THE Marketing and Digital Media Podcast. He also teaches acting, directing and marketing classes for the City of Cambridge in Massachusetts. Evin’s film Paperthin has been featured at The Magwill Film Festival in California, and Waverley Knobs’ short film, The Heist, has been featured in Examiner and MobileMovieMaker.