Pt. 2 of our Year in Review series takes a look at the logo design trends of 2015.
This year, companies moved away from the overly-glossy look towards a flat, clean design. It allows for bolder colors and translates better onto mobile-devices. When Google rebranded in September, they changed their logo design to a flat design, highlighting just how prominent a trend this was in 2015.
Many websites moved towards subtle design themes so it makes sense that many logos took a more minimalistic look – simple images, text, and color gradients. IHOP opted to cut out the clutter when they unveiled a new logo for the first time in 20 years. Viewing windows are shrinking, with smart phone and tablet use outpacing desktops, and these minimal logos are perfect for smaller screens.
While we love talking about the importance of images and videos, we’d be remiss not to mention typography. Sans-serif and script fonts were big in 2015, many of which were combined with other big trends. These style choices help to break up the monotony of what we’re used to finding on the web and helped set companies apart. The placement of big typography over large images or videos was also notable this past year and something AirBnB has done well.
At the root, nothing is simpler than shapes and there was an increase in geometric logos this past year. Designers have more creative leeway when using clean lines to create images and these forms work great with a flat, muted color pallet. The Royal Albert Hall in London selected a geometric design for their logo this year, taking a 19th century concert all into the digital age.
Without going into too much detail about the specific characteristics of SVG, these files were a huge part of design trends in 2015. It combines qualities of other file types and, as a result, images can be created with text editors and won’t lose resolution when resized. Interactivity was the main reason SVG was big in 2015. Designers – like Oblio – needed ways to create graphics that are both high quality and animated.
As soon as he could talk, Alex set out interviewing anyone he could find. Armed with a tiny notebook and crayon, he primarily targeted his parents for these Q&As and always asked the same question – What color is the sky? Through this he developed a love for learning, writing, and storytelling.
Many years have passed, yet that inquisitive spirit remains. Alex left Austin, landed in Boston, and received a B.A. in Communications from Lasell College. As a Content Engagement Executive at Waverley Knobs, Alex hopes to combine his passion for writing and film with his desire to help people. He believes each moment in life helps flesh out a person’s story and enjoys using his talents to get those stories onto paper.