Most people are browsing, shopping, or researching to find the best prices available. What can hotels do to lower the abandonment rate or ensure visitors will return and complete reservation?
A confusing or long process for making a reservation deters people from coming back.
CLEAN UP THE CLUTTER
Keep it simple! Don’t distract visitors from making a reservation.
Mobile device use is rising and hotels need a mobile-friendly method of booking
EMPHASIS ON EXPERIENCE
Use visuals on your hotel website to show them the experience.
Still looking for more information on how to lower that abandonment rate? Listen to episode 5 of Branch-Out: The Digital Media & Marketing Podcast for more information on this topic! Make sure to subscribe and review!
As soon as he could talk, Alex set out interviewing anyone he could find. Armed with a tiny notebook and crayon, he primarily targeted his parents for these Q&As and always asked the same question – What color is the sky? Through this he developed a love for learning, writing, and storytelling.
Many years have passed, yet that inquisitive spirit remains. Alex left Austin, landed in Boston, and received a B.A. in Communications from Lasell College. As a Content Engagement Executive at Waverley Knobs, Alex hopes to combine his passion for writing and film with his desire to help people. He believes each moment in life helps flesh out a person’s story and enjoys using his talents to get those stories onto paper.