Video Trends in 2015 - Boston

Year in Review: 2015 – Video Trends

The conclusion of our 2015 Year in Review series covers the major trends of video production. Length For years, attention spans have been shrinking and the length of videos were a big trend in 2015. Social media sites like Instagram and Vine require short run-times and the more information communicated in a shorter amount of […]

Logo Design - Photassium Boston

Year in Review: 2015 – Logo Design Trends

Pt. 2 of our Year in Review series takes a look at the logo design trends of 2015.   Flat This year, companies moved away from the overly-glossy look towards a flat, clean design. It allows for bolder colors and translates better onto mobile-devices. When Google rebranded in September, they changed their logo design to […]

Website Design 2015 Review Boston

Year in Review: 2015 – Website Design Trends

The world of digital media is constantly evolving – new technologies and lifestyle changes help shape the way websites, logos, and videos are designed and produced. Pt. 1 of this blog series will highlight the key trends for website designs that dominated the scene in 2015.   Full-screen Images/Videos Gone are the days of trying […]

Hotels - Infographic - sm

Hotel Website Pitfalls And How To Avoid Them

Due to hotel website pitfalls, 75% of people abandon the booking process. Most people are browsing, shopping, or researching to find the best prices available. What can hotels do to lower the abandonment rate or ensure visitors will return and complete reservation?   SIMPLIFY BOOKING A confusing or long process for making a reservation deters […]

Infographic hotel abandonment rates boston

What can hotels do to lower the abandonment rate? (infographic)

What is the percent of people that contribute to hotel abandonment? 75% of people abandon the booking process on hotel websites. (Source: Econsultancy – 2015) Most people are browsing, shopping, or researching to find the best prices available. What can hotels do to lower the abandonment rate or ensure visitors will return and complete reservation? […]

Infographic: Video and PR Boston

Video: The Extra Member Of Your PR Team (Infographic)

Video and PR is not a pairing you typically hear a lot about. It is, however, a very important connection to make in this digital age. It can give you an edge in being noticed by the press and a video is great content that the media won’t have to make because you did it for […]

Branch-Out- THE Digital Media & Marketing Podcast Presented by Waverley Knobs

Branch-Out: The Digital Media and Marketing Podcast Launches on iTunes & Google Play!

Looking for the perfect digital media marketing podcast? We are excited to announce that we have launched Branch-Out: The Digital Media and Marketing Podcast. It is everything you need to tell your business’ story in order to engage, empower & educate!   Produced by Waverley Knobs (Video & Digital Brand Media Professionals) Hosted by Evin […]