Why do we need visual content creation? Visual content dominates social media. Utilizing such tools as photos, gifs, videos, and infographics give you a huge potential of grabbing the attention of your target audience. Visual content is also great for assisting your audience in understanding your content quickly and easily for those constantly on the go or accessing your information through mobile devices.
Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X year-over-year (Source)
Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets. (Source)
Adding a photo URL to your tweet can boost retweets by 35%. (Source)
If you are new to content creation for social media or looking to understand it better, here are 5 steps to assist you in becoming more engaging!
by Tatiana Ivan
Originally from Romania, Tatiana Ivan combines operational prowess with creative flair to produce smart and visually stunning brands. With degrees in neuroscience and psychology from Brandeis University plus experience working with start-ups in the biomedical and pharma industries, Tatiana knows first-hand that the most powerful way to persuade people to get behind an idea, concept or product – no matter how creative, technical or complex – is by telling a compelling story. As the COO and Creative Partner of Waverley Knobs, she combines powerful cinematography and compelling storylines for clients so they stand out and shine in the market.
In addition to turning visions into reality and running the daily show at Waverley Knobs, Tatiana is a twice-published poet. She’s also a certified InsideOut® Coach, able to unlock the knowledge, skill and talent already within people and teams so they can improve performance and results.