Anticipation Advertising: Commercial and Video Engagement

Cliffhangers; they’re the worst enemy for fans of Scandal and Breaking Bad. The words “to be continued” displayed on the screen leaves the audience with a burning desire to see what’s coming next. Leaving you, quite possibly literally, hanging off of the edge of your seat. But the use of advertising anticipation may be a […]

Company Video Boston

VIDEO BUYER BEWARE: 4 Tips For Your Next Company Video

These are the top 4 things to watch out for when looking for a video production company or videographer for your company video: 1. Emmy Award Winning Let’s be honest, when was the last time you heard of someone winning an Emmy Award because of a company video or advertisement they filmed? (Correct Answer: Never) […]

Music Video Production - Boston Video Production, Graphic Design, and Web Design

Boston Short Film Gala

Boston Short Film Gala Waverley Knobs Entertainment is very excited to be hosting the 1st Annual Boston Short Film Gala at the Belmont Studio Cinema (376 Trapelo Road, Belmont) on Saturday, August 1 from 12:30 to 2:30 p.m. The Gala will include screenings of independent films from local filmmakers, including our own new short film, […]

Three Ways Video Marketing Helps Us (in the Event-Planning World) & Can Help You, Too!

Three Ways Video Marketing Helps Us (in the Event-Planning World) & Can Help You, Too! by Charlotte Holberry (Owner of Eventive, LLC) Before we delve deep into our love affair with video marketing, we’d like to share a quick statistic with you. According to MarketingProfs, “70% of marketing professionals report that video converts better than […]

Boston Creative Groups Give Back to Families of Charleston Victims

Boston, MA, July 2015 — Elizabeth Addison, a Boston-born songwriter, playwright, and actress, along with local Boston companies Waverley Knobs Entertainment, Urbanity Dance, Keep The Edge Studio, Salem Theatre Company and 3050 Music Group will support the families of the Charleston Shooting victims the best way that they can: creatively. Inspired by the recent tragic […]

Lighting, Angles, and the Perception of Your Company

Lighting, Angles and the Perception of Your Company by Andrew Horgan     Camera angles, lighting, composition; what does any of this have to do with marketing? Well quite honestly, all of these things can be the difference between a good digital marketing campaign and a great one. Now truth be told, this article isn’t […]